"If you sit back and wait, you've lost the wave." That's BestStart's Chief Information Officer, Sean O'Donoghue, on the decision to move early with AI-powered documentation. After evaluating the landscape of EdTech tools, BestStart chose Mana, not just for what it could do today, but for what it understood about the niche demands of early childhood education at scale. Today, across centres throughout New Zealand, families are receiving richer, more timely updates on their children's learning. Teachers are on the floor, present and intentional. And a national network is learning together what good looks like.
The challenge: Quality at scale is a different problem
The documentation burden in early childhood education isn't new. But for a provider operating at BestStart's scale, it's amplified in ways smaller operators don't face.
"One of the biggest challenges I've seen, not just in New Zealand but across pedagogy throughout the world, is time for teachers and the overburden of compliance, of documentation, of regulation," observes Sean O'Donoghue, Chief Information Officer.
What compounded the problem was the market's response to it. Plenty of tools had emerged claiming to solve documentation, but most were built for general use, not for the specific cognitive and pedagogical demands of early childhood practice. "There was a plethora of tools out there," Sean notes, "but those tools would most likely be better described as being an inch wide and a mile wide." Broad functionality, shallow understanding of how ECE educators actually work.
BestStart needed something built differently. As an organisation with a clear strategic intent to delight and inspire families, they needed a platform that could carry that ambition at scale.

Choosing the right partner: Walk the walk
For a CIO evaluating platforms at enterprise scale, trust is as important as features. Technology comes and goes; partnerships endure.
"Mana seemed to talk the talk," Sean recalls, "and over the years we can see that they can walk the walk, which is great." But what built that trust wasn't just delivery. It was the way Mana engaged in the design process and the fact the team is from an early childhood background.
National Education Leader Clair Edgeler describes what that looked like in practice: "We were really clear in our communication with Mana around the things that were important to us. It was a real, how do we work in the design of making this really fit well?"
That collaborative approach, with Mana genuinely listening, building to BestStart's requirements, and maintaining open feedback loops throughout, became the foundation for confidence at scale. "Those feedback loops are really, really important when you're scaling," Clair explains. "The Mana team wanted to hear the positive sentiments and the reservations."
“That gives real trust to any platform that you’re using and the people that you’re partnering with.”
Clair Edgeler, National Education Leader
The family engagement gap: From months-long waits to real connection
BestStart's organisational strategy is explicit: delight and inspire families. Before Mana, the gap between that aspiration and daily reality was wide.
"Parents used to wait for months and months to see one story because it kept on piling up," recalls teacher Gagangir Kaur. Documentation accumulated quietly, waiting for time that was rarely available. Families stayed at arm's length from their child's learning.
What changed wasn't just the speed of delivery. It was the quality and depth of what families were receiving.
Teacher Dzidzai Masunga describes what's now possible in her room: "Parents are particularly interested in how we are supporting their child, the methods we're using, how we're responding to learning." Through Mana, she's able to suggest strategies that extend from the centre into the home, like a specific counting and sequencing method, creating a genuine bridge between educator and family.
Teacher Rubeena Govender has watched this shift play out in real time: "Families reading our stories, they implement some of the things we do here at home. It's a real connection and working together, and it improves children's learning a lot more."
“One of the things we know about our families is they want to be communicated with around what their child’s learning. And for us at BestStart, we have a strategy that is about delighting and inspiring our families.”







